Developments 1920s-1950s
From the 1920s to the 1950s, Hopi, A:shiwi (Zuni), and Diné (Navajo), jewelry styles became increasingly distinct from one another. This was in part due to efforts by traders, and in part a reflection of different tribal cultural values and traditions, and individual innovations. This shift was reflected to a lesser extent among other Pueblos as well. O'odham and Yaqui jewelry aimed to an outside market developed later in the 20th century.
Beginning in the 1920s, some artisans began to sign their works, a practice also promoted by traders but in many cases at odds with cultural sensibilities regarding individuals calling attention to themselves. The most frequent method was to stamp names, initials, or designs as unique hallmarks on the backs of the pieces.
Santa Fe's Southwest Indian Fair (now the Santa Fe Indian Market) and the Gallup Inter-Tribal Indian Ceremonial premiered in 1922, and other regional fairs were to follow. Fairs have increasingly served to promote Southwest Native jewelry to a world audience.
Beginning in the 1920s, some artisans began to sign their works, a practice also promoted by traders but in many cases at odds with cultural sensibilities regarding individuals calling attention to themselves. The most frequent method was to stamp names, initials, or designs as unique hallmarks on the backs of the pieces.
Santa Fe's Southwest Indian Fair (now the Santa Fe Indian Market) and the Gallup Inter-Tribal Indian Ceremonial premiered in 1922, and other regional fairs were to follow. Fairs have increasingly served to promote Southwest Native jewelry to a world audience.
